Pride 2021

Creating a fresh identity for our month long 2021 LGBT campaign.

These were a few of the slides I created for the presentation deck to kick off this campaign. The name eventually changed to LGBT History Month so it wouldn’t be confused with Pride events we usually run in the summer. The main font was also changed to Poppins due its friendly look and as a nod to gay icon Julie Andrews.

This campaign has been our biggest online event so far so we wanted the colours to be bright and bold to stand out from our usual comms brand colours. There were weekly events including an art show and an online Drag Fundraiser; our video for the latter received more than 11,000 views on Instagram.